Industrial Pump Market Assessment Study for a Pump Manufacturer

August 29, 2016

Business Challenge

A leading industrial pump manufacturer wanted to conduct a study to assess the potential for its products in Africa.

Situation

The client wanted to improve its brand equity by analysis of customer perception of its products and services, brand preferences, and how they receive information on brands (external influencer assessment).

Approach

We conducted in-depth primary and secondary research specific to the opportunities in the countries of focus. We adopted multiple research techniques including secondary/desk research and face-to-face/telephone-based interviews.

Impact

The client was able to evaluate the market attractiveness of each target country and accordingly decide on positioning its products in various countries.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

[Free Webinar] Impact of Web 3.0 and Metaverse in Marketing
x
Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.