Customer Opinion Research in Downhole Drilling Tools Market

August 29, 2016

Business Challenge

A leading industrial tools manufacturer wanted to identify the reasons for growing customer dissatisfaction levels to enhance customer loyalty and improve loyalty sales.


The client was struggling to protect the trust of its core customers whose dissatisfaction was rapidly growing. It wanted to understand what was causing the change in perception and identify the major reasons for customer dissatisfaction.


We conducted a perception study with the core customers of the client, through in-depth interviews with 50+ customers followed by analysis and development of insights.


The client was able to identify the quality and product failure/repair issues, which were causing negative perception about its products, and take strategic measures to retain its customer base.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.