Customer Intelligence Study on Rental Aspect(s) of Industrial Cleaning Equipment

Aug 29, 2016

Business Challenge

A leading waste management service provider wanted to obtain insights on customer satisfaction levels and understand the various strategies that support customer acquisition.  


The client was looking to identify critical strategies to target new customers and retain existing ones through an in-depth analysis of key purchase criteria and suggestions on customer acquisition strategies.  


We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were interviewed to obtain information specific to the client’s research needs.


The company was able to improve its customer retention and acquisition strategies by measuring current client satisfaction levels and understanding the key reasons for brand selection/ switching.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Latest insights


Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.