Customer Intelligence Study on Rental Aspect(s) of Industrial Cleaning Equipment

August 29, 2016

Business Challenge

A leading waste management service provider wanted to obtain insights on customer satisfaction levels and understand the various strategies that support customer acquisition.  

Situation

The client was looking to identify critical strategies to target new customers and retain existing ones through an in-depth analysis of key purchase criteria and suggestions on customer acquisition strategies.  

Approach

We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were interviewed to obtain information specific to the client’s research needs.

Impact

The company was able to improve its customer retention and acquisition strategies by measuring current client satisfaction levels and understanding the key reasons for brand selection/ switching.

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