Business Challenge
A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India against those of major emerging competitors.
Situation
The client wanted to evaluate the operations and processes of its major emerging competitors to understand how its division would benchmark against them and evaluate whether it needed any structural changes to cater to markets such as China and India.
Approach
We mapped its competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery, and market/industry position. We also analyzed the bidding and sales processes of companies that were successful in China and India.
Impact
The client was able to identify successful sales structures and also gain insights on cost control methodologies that are critical to pricing products appropriately in price-sensitive markets.
