Competitive Analysis of Industrial Laser System Manufacturer in Germany

August 29, 2016

Business Challenge

A Europe-based laser systems manufacturer wanted to benchmark its industrial laser business division against its top competitor in Germany.


The client wanted to gain insights on how its competitor was performing and assess its key strategies specific to R&D, sourcing, manufacturing, and distribution network to optimize its own business division.


We conducted in-depth primary and secondary research to understand the operational, manufacturing, and sourcing strategies, R&D roadmap, and distribution network of the competitor, followed by a 360-degree analysis to identify the key differentiating factors.


Based on our insights, the client was able to streamline its business approach for industrial lasers and create performance benchmarks for all division-specific functions to optimize the business process and product quality.

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