CASE STUDIES

Competitive Analysis of Industrial Laser System Manufacturer in Germany

Aug 29, 2016

Business Challenge

A Europe-based laser systems manufacturer wanted to benchmark its industrial laser business division against its top competitor in Germany.

Situation

The client wanted to gain insights on how its competitor was performing and assess its key strategies specific to R&D, sourcing, manufacturing, and distribution network to optimize its own business division.

Approach

We conducted in-depth primary and secondary research to understand the operational, manufacturing, and sourcing strategies, R&D roadmap, and distribution network of the competitor, followed by a 360-degree analysis to identify the key differentiating factors.

Impact

Based on our insights, the client was able to streamline its business approach for industrial lasers and create performance benchmarks for all division-specific functions to optimize the business process and product quality.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Latest insights

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.