A leading convenience hardware manufacturer wanted to understand the potential market opportunities for its products in North America.
The client wanted to assess the future market potential for its home improvement hardware and fastening products and was looking for strategic consulting services to reformulate its business strategies for higher growth.
We identified market stakeholders and conducted extensive primary and secondary research to determine the market size, trends, and key competitors’ products. We also critically analyzed the key success factors for establishing a strong market position.
Based on our insights, the client was able to understand the market potential for its products and gain insights specific to competitive and customer landscapes. With these insights, the company was able to realign its strategies.