Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments - Business Intelligence

Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments

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Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments

Business Challenge A global life sciences and materials sciences company wanted to identify and leverage opportunities which are currently emerging with regards to existing nutrition challenges in the BoP and BoP+ segment across India. Situation The company was keen on establishing presence in emerging markets, and wished to develop and market fortified food products for […]

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