Product Promotion Strategy and Benchmarking for Dermatology Products

August 26, 2016

Business Challenge

A leading pharmaceutical company wanted to assess the effectiveness of its competitors’ promotional activities and also to assess their growth strategies.

Situation

The client wanted to understand how its competitors are performing and assess their key strategies for product promotions, positioning, and marketing efforts.

Approach

We conducted in-depth primary and secondary research to understand the market position and sales and marketing strategies of the company’s competitors and also did an assessment of their current and future promotional strategies.

Impact

The client was able to streamline its approach based on the insights we provided regarding the performance of its competitors and their segment-specific promotional mix and marketing and sales strategies.

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