CASE STUDIES

Pricing Intelligence for Leading Poultry Health Products Company

Aug 26, 2016

Business Challenge

A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors.

Situation

The client wanted to gain insights into the cost, and pricing strategies of its top five competitors across various distribution channels. It also wanted to benchmark its product prices against its competitors’ prices to obtain a competitive advantage.

Approach

We conducted in-depth price assessments of the identified competitors and carried out interviews with market stakeholders to understand their pricing strategies.

Impact

Based on our insights, the client created product bundles to offer the lowest market prices, thus obtaining a competitive advantage in the market.

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