Pricing Intelligence for Leading Poultry Health Products Company

August 26, 2016

Business Challenge

A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors.


The client wanted to gain insights into the cost, and pricing strategies of its top five competitors across various distribution channels. It also wanted to benchmark its product prices against its competitors’ prices to obtain a competitive advantage.


We conducted in-depth price assessments of the identified competitors and carried out interviews with market stakeholders to understand their pricing strategies.


Based on our insights, the client created product bundles to offer the lowest market prices, thus obtaining a competitive advantage in the market.

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