Business Challenge
A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors.
Situation
The client wanted to gain insights into the cost, and pricing strategies of its top five competitors across various distribution channels. It also wanted to benchmark its product prices against its competitors’ prices to obtain a competitive advantage.
Approach
We conducted in-depth price assessments of the identified competitors and carried out interviews with market stakeholders to understand their pricing strategies.
Impact
Based on our insights, the client created product bundles to offer the lowest market prices, thus obtaining a competitive advantage in the market.
