CASE STUDIES

Pharmacy Automation Systems Market Opportunity Assessment in the MEA Region

Aug 29, 2016

Business Challenge

A global pharmacy automation systems manufacturer wanted to understand the potential opportunities for pharmacy automation systems in the MEA region.

Situation

The client wanted to evaluate the future potential for its pharmacy automation system products in the MEA region and was looking for advice on how to reformulate its sales and marketing strategies.

Approach

We conducted 25+ primary interviews and exhaustive secondary research for a complete sectorial analysis of the market, along with forecasting the trends and providing a growth forecast for a 5-year outlook period.

Impact

The strategic insights and growth forecasts helped the client evaluate the market potential and realign its business strategy to ensure substantial growth during the forecast period.

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