Market Entry Strategy Planning for Launch of Dermatology Products in Asia

August 26, 2016

Business Challenge

A leading Europe-based healthcare firm wanted to evaluate potential markets to assess the possibility of entering the Dermatology market in Asia.


The client had gone through a corporate strategy overhaul, and as part of its global expansion strategy, was planning to enter Asia. In-depth research was required to understand which market segments to focus on, in which order, and further, to establish a market entry plan for various Asian markets.


We conducted country-specific studies spanning 10 Asian markets and ranked the top six potential markets based on opportunity, complexity, regulatory environment, number of competitors, growth rate, available sales channels, and key success factors, in order to provide recommendations on market entry and route-to-market plans.


Based on our insights, the client was able to identify the go-to-markets in Asia, design a strategy for thought leadership for market entry, and launch its services in the top two markets with the greatest revenue potential.

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