Business Challenge
A leading Asian animal health products manufacturer wanted to benchmark its swine health business division against its top competitors.
Situation
The client was facing challenges in its sales growth, whereas its competitors’ shares were continually increasing. Therefore, the client wanted a complete evaluation of its competitors’ business strategies, to benchmark against the changing efforts of competitors.
Approach
We identified the key performance indicators for the competitors’ improving sales performance and benchmarked the company’s performance against its competitors on the basis of product quality, R&D, sales and distribution, and marketing spend.
Impact
Based on our insights the client made changes to its manufacturing and distribution structure to benchmark them against the competitors’ best in class, and standardized its delivery structure, which helped in a substantial increase of revenue from higher sales.
