Competitive Intelligence and Benchmarking Study on the CO2 Laser Solutions Market

August 26, 2016

Business Challenge

A leading medical device manufacturer wanted to gain an in-depth understanding of competitor strategies within the CO2 laser solutions market by leveraging competitive intelligence and benchmarking studies.

Situation

The client was planning for the next version of its service offerings, and it wanted to increase its existing market size by benchmarking its products against the current industry standards as well as best-in-class organizations.

Approach – Competitive Intelligence

We leveraged competitive intelligence and identified companies with the best industry standards and conducted more than 150 interviews with market stakeholders to obtain insights on areas including sales performance in terms of revenue, market share growth and future sales, product development, and operational strategies.

Impact

Based on our insights, the client was able to prioritize 4–5 product aspects that were crucial for customers, develop plans to improve the performance of products and restructure manufacturing and technology standards based on industry standards.

We help our clients make smarter decisions to achieve rapid business growth

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