Competitive Assessment of Farm Animals Health Products Market

August 26, 2016

Business Challenge

A leading pharmaceutical company wanted to evaluate the sales performance of its competitors and assess their growth strategies in the farm animals health products market in North America.


The client wanted to gain insights on top competitors across various trade channels, and analyze the competitive landscape in terms of product offerings, market shares, sales and distribution structure, and competitors’ future plans.


We conducted in-depth primary and secondary research to benchmark the company’s channel-specific sales strategies against those of its top competitors and also analyzed the key differentiators in sales planning that were helping them achieve higher growth and market share.


Based on our competitive insights, the client was able to streamline its approach regarding the segment-specific promotional mix, and marketing and sales strategies, enabling it to sustain a strong market position.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.