Business Challenge
A leading pharmaceutical company wanted to understand the competitive landscape and assess the growth strategies of its top competitors in the global chronic back pain medication market.
Situation
The client wanted to gain insights on its top competitors across offline channels and to understand its competitive landscape in terms of product offerings, market shares, sales and distribution structure, and future plans of competitors.
Approach
We conducted in-depth primary and secondary research to benchmark the channel-specific sales strategies of the company’s top competitors and analyze the key differentiators in sales planning that helped them achieve higher growth and market share.
Impact
The client obtained insights specific to the future plans of the competitors, which helped it to anticipate the likely next moves of the competitors, and create countering strategies to outsmart the competition.
