Business Challenge
A leading animal vaccines manufacturer wanted to assess the product promotion and marketing strategies of its major competitors in the Livestock Medicine market in Central Asia.
Situation
The client wanted information on its top three competitors in Central Asia covering their strategic marketing initiatives, promotion strategies, market expansion plans, sales targets and planning, and major promotion channels.
Approach
We conducted a detailed competitive assessment of the specified competitors, covering their promotion strategies, promotion channels, advertising messages, advertising spend, and sales targets to obtain insights into their future strategies.
Impact
Based on our insights, the client gained a comprehensive understanding of its competitors’ upcoming marketing and product promotion strategies and was able to restructure its own promotion program to subvert competitive threats.
