Business Challenge
A leading medical devices manufacturer in Europe wanted to identify the potential for its magnetic imaging resonance (MRI) systems in the US.
Situation
The client wanted to obtain a comprehensive understanding of the growth drivers, trends, and leading competitors in the MRI Systems market in the US, and also to ascertain the market size in terms of value and volume (both current and forecast).
Approach
We conducted interviews and discussions with market stakeholders to facilitate in-depth assessments of the competitive environment and potential opportunities.
Impact
Based on our insights, the client gained a detailed understanding of the market’s demographics and competitive environment. Moreover, the company developed a detailed understanding of the market opportunities for its product offerings.
