Business Challenge
A leading ICT major in US wanted to conduct an executive level survey to understand demand and adoption trend of augmented reality in automotive industry.
Situation
The client wanted to understand the current and future market for in-car Augmented Reality(AR) technology in the automotive sector across the US, Europe and APAC regions, and obtain recommendations on strategies for marketing its AR technologies to end users.
Approach
We conducted 50+ telephone interviews with top management stakeholders such as CEOs, Directors, Founders, President/VP Sales Marketing to gain insights specific to the current and future market scenarios for in-car Augmented Reality(AR) technology.
Impact
The client was able to gain a complete understanding of the attitude and needs of C-level stakeholders specific to preferred AR platforms, key demand drivers, concerns about implementation and demand levels, to devise their strategies.
The client was able to gain a complete understanding of the attitude and needs of C-level stakeholders specific to preferred AR platforms, key demand drivers, concerns about implementation and demand levels, to devise their strategies.
