European Used Cars Market Analysis

August 29, 2016

Business Challenge

A leading car retailer wanted to conduct a research study to understand the complexities and dynamics associated with the European used cars market.

Situation

The client wanted to gain insights on the key issues influencing the buying decisions of customers.  The key objective of the client was to assess customer buying behavior to increase their sales volume and develop strategies regarding strengthening the market position.

Approach

We assessed the mature EU used car market and its characteristics by conducting surveys with car owners. We also derived insights on factors influencing buying decision-making.

Impact

The client used our insights on customer experience and expectations regarding price, satisfaction, etc., to realign its strategies and develop action plans to strengthen its market position.

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