Early Consumer Testing and Perception Study for Instant Thickeners - Business Intelligence

Early Consumer Testing and Perception Study for Instant Thickeners

Market segmentation

Early Consumer Testing and Perception Study for Instant Thickeners

Business Challenge A global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener that focused on the older population (above 70 years) and patients with dysphagia, in Spain. Situation The client had developed a prototype of an instant thickener and wanted to compare it with commercially […]

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