Customer Survey to Assess Brand Awareness and Perception of Alcoholic Beverage Brand

August 29, 2016
Business Challenge
A leading multinational alcoholic beverages company engaged Infiniti  to conduct a customer survey based research study to assess brand awareness, perception, and brand sentiment.
Situation
The client wanted conduct a customer survey to gain understanding on the level of awareness, perception, sentiment, and themes associated with their brand.
Approach
We conducted telephone surveys with 300 consumers from both genders and from different age groups to gather required information. We did an in-depth analysis to derive insights on awareness and perception levels.
Impact
The client was able to make changes to their brand strategies based on insights specific to perception and awareness levels. They were also able to make changes to the packaging of the products which resulted in improved sales.

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