Customer Preference Assessment for Blood Glucose Test Strips in India - Business Intelligence

Customer Preference Assessment for Blood Glucose Test Strips in India

Customer Preference Assessment for Blood Glucose Test Strips in India

Business Challenge A pharmaceutical company was interested in understanding Indian doctors’ preference for various blood glucose test strips. Situation The client wanted to identify the existing and potential customers of glucose test strips – doctors who prescribe them to patients – to understand their perceived benefits, satisfaction levels, and attitudes toward various brands, and also […]

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