The client was able to revisit its strategies by obtaining insights on reasons behind purchase, buying criteria, reasons for choosing competitor brands and effectiveness of marketing promotions.
Automotive Advantage: Unveiling the Power of Automotive Market Intelligence
Auto sales in the US were up 2.5%, beginning of this year, compared to January 2023, with total new vehicle sales exceeding 1,080, 000 units. Ford F-Series, Toyota RAV4, and Tesla Model Y were some of the top-selling models in January 2024. Consumers’ spending and the...