Customer Intelligence Study on Industrial Genset Market - Business Intelligence

Customer Intelligence Study on Industrial Genset Market

Market segmentation

Customer Intelligence Study on Industrial Genset Market

Business Challenge A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its Industrial Genset products. Situation The client wanted to assess the brand perception, key customer purchase criteria, product positioning vis-à-vis competitors, value package and effectiveness of marketing promotions through surveys with end-users. Approach We developed […]

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