Devising an Effective Route to Market Plan for a CPG Company | Infiniti Research

Enhancing Customer Service and ROI for a CPG Company – Infiniti’s Route to Market Engagement

Enhancing Customer Service and ROI for a CPG Company – Infiniti’s Route to Market Engagement

As digitization rapidly matures, consumer packaged goods companies are increasingly building and supporting a new route to market strategies. Although in-store retail sales will maintain its dominance in the years to come, e-tailing will continue to grow at a breakneck pace during this transitional period. This necessitates companies in the CPG industry to implement the [...]

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