Consumer Profile Research in North Africa and Middle East - Business Intelligence

Consumer Profile Research in North Africa and Middle East

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Consumer Profile Research in North Africa and Middle East

Business Challenge A leading money transfer company wanted to conduct a survey based study to understand demographic and behavioral profile of remittance senders. Situation The client wanted to gain an understanding of the demographic and behavioral profile of remittance senders for developing specific marketing communication strategies to enhance its current positioning vis-a-vis its leading competitors. […]

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