CASE STUDIES

Competitive Landscape Analysis of the European Construction Equipment Market

Oct 17, 2019

Construction Equipment Market

Increasing globalization, skilled labor shortages, and rising need to embrace new technologies are increasing challenges for companies operating in the construction equipment market. Also, the entry of new players in the market are necessitating construction equipment manufacturers to spend more on R&D into finding new ways to improve productivity. In this context, construction equipment companies can no longer afford to ignore the challenges coming their way. Companies in the construction equipment market must find new ways to overcome roadblocks proactively and adapt to the fast-changing marketplace.

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Business Challenge[spacer height=”20px”]

The client is a construction equipment supplier and manufacturer based out of Central Europe.

Our client, a construction equipment company, faced challenges in supply chain management due to their lack of insights into the inventory operations. Also, labor shortage challenges caused deliverable delays and increased quality issues for the company. In addition, shrinking profit margins and rising need to embrace new technologies were increasing difficulties for the company. Owing to such challenges, the client was losing market share to their competitors. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

The key challenges the client wanted to tackle by leveraging Infiniti’s competitive intelligence solution were:

Construction equipment market challenge #1: Rising need to embrace new technologies and processes

As major companies in the equipment market have already started embracing new technologies and processes for higher productivity and profitability, the client wanted to analyze the technologies leveraged by the top companies in the European construction equipment market to enhance operational efficiency.

Construction equipment market challenge #2: Skilled labor shortages

Skilled labor shortage was another major challenge faced by the company. Due to this, the client even faced difficulties in delivering products on time. However, the client noted that some of their competitors were investing into automation and digital technologies to cover up labor shortage challenges. Therefore, with Infiniti’s competitive intelligence solution, they wanted to understand the strategies undertaken by their competitors to tackle this challenge.

Construction equipment market challenge #3: Balancing maintenance with throughput

As keeping equipment functioning was an essential part of running a manufacturing facility, regular preventive maintenance was becoming imperative for companies in the construction market. However, the client had to spend a huge budget on equipment maintenance. The client, therefore, wanted to identify strategies undertaken by their competitors to balance maintenance with throughput.

Want to gather comprehensive insights into trends, opportunities, and challenges in the construction market? Our experts can help.

Request for more information to know more about our solutions for companies in the construction industry.

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