Competitive Benchmarking Study on Automotive Steering System Manufacturer

Aug 29, 2016

Business Challenge

A leading automotive steering system manufacturer wanted to benchmark against its competitors on critical performance parameters.


The client wanted to evaluate the performance of its major competitors, specific to key parameters, and evaluate if any changes were required to stay ahead of the competition.


We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery, and market/industry position. We also obtained insights into their tentative future plans.


The client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.

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