Business Challenge
A leading player in power equipment manufacturing wanted Infiniti Research to conduct a competitive intelligence and benchmarking study on its major competitors.
Situation
The client wanted to evaluate and benchmark against its major competitors, to assess the future market potential for its high voltage submarine power cables, and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
Approach
We conducted comprehensive primary and secondary research for benchmarking against top five competitors, to evaluate their major pipeline and reference projects, pricing models, cost analysis, manufacturing facilities, key customers, and geographies.
Impact
Based on our insights, the client gained detailed insights on the demographics and competitive environment of the alternator market in Latin America. It also gained an understanding of the market attractiveness of its product offerings.
