Competitive Benchmarking Analysis: Lubricant Business Division

August 29, 2016
Business Challenge
A leading oil and gas company wanted to benchmark its lubricant business division against top 5 competitors.
The client wanted to improve its market share to become market leader by understanding potential game changing efforts and initiatives undertaken by the competitors, and how those can impact market share.
We identified KPIs to enable understanding on the focus areas and conducted competitive benchmarking against top 5 competitors specific to manufacturing, assembly and supply chain assessment, current pricing strategy, sales & marketing setup, marketing budget and spend.
The client was able to benchmark its performance against that of its competitors’ based on critical parameters. They were also able to identify and adopt best practices in those areas to improve overall performance.

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