Based on our insights, the client was able to better understand the competitors landscape and assess strengths and weaknesses of their competitors. They also restructured their pricing strategies to improve market share.
Market Mapping and Business Landscape Analysis: Identifying White Space Opportunities in the Radiology Equipment Market
Objective: To help the client understand the environment they operate in and design their strategy accordingly to maximize its impact by identifying market forces and classifying them by relevant characteristics, including geography, type, and revenue. Challenge Our...