Based on our insights, the client was able to better understand the competitors landscape and assess strengths and weaknesses of their competitors. They also restructured their pricing strategies to improve market share.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...