Infiniti’s Competitive Benchmarking Analysis Helped an Automotive Company to Enhance their Service Offerings in the Canadian Market

Infiniti’s Competitive Benchmarking Analysis Helped an Automotive Company to Enhance their Service Offerings in the Canadian Market

Business Challenge  Companies in the automotive industry are facing a period of rapid competition and capital spending in an effort to compete with major automakers in the industry. This coupled with the adoption of autonomous technology by top competitors has increased the pressure on automakers to innovate, understand competitors’ key strategies, and develop a competitive [...]

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