Business Challenge
A global animal health products company wanted to understand the performance of its competitors’ promotional activities and assess their growth strategies.
Situation
The client wanted to gain insights into its competitors’ performance and their key strategies for product promotions, positioning and marketing, marketing budget and spend, and sales.
Approach
We conducted in-depth primary and secondary research to ascertain the market positions of its competitors and to identify their current and future sales and marketing strategies.
Impact
Based on our insights, the client was able to assess the pros and cons of each marketing strategy and how they benefitted the competitors, and further understand how its own go-to-market strategies fared against them, in order to develop new marketing plans which assist in better business growth.
