Business Challenge
A leading organic food retailing company wanted a comprehensive simulator tool that would work as a decision support tool, and support high-quality marketing and investment decisions for short and long-term goals.
Situation
Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, it wanted a simulator tool to work as decision support.
Approach
We developed a comprehensive market simulator tool for the retailing company, which included marketing mix, price elasticity, and forecasting analytics for the beer category, taking into account proactive scanning of market indicators and variables.
Impact
The client was able to gain insights on the most important parameters creating an impact on sales and develop pricing strategies by obtaining insights of market share with regards to a price index.
