Category Analytics for a Leading Beer Retailing Company - Business Intelligence

Category Analytics for a Leading Beer Retailing Company

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Category Analytics for a Leading Beer Retailing Company

Business Challenge A leading organic food retailing company wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals. Situation Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, […]

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