CASE STUDIES

Preparing a Canadian Steel Manufacturing Industry Client for the Post- COVID-19 Era with Custom Market Intelligence Solution

May 7, 2020

Canadian Steel Manufacturing Industry Overview

As the COVID-19 pandemic shows no signs of slowing down, companies in the Canadian steel manufacturing industry are facing operational and financial challenges. Also, travel restrictions, quarantines, and workforce shortages are increasing challenges for companies in the Canadian steel manufacturing industry to fulfil their contractual obligations to their existing customers. Besides, supply shortages, fulfillment delays, and increasing transportation costs are making it difficult for steel manufacturing companies to maintain profitability. As such, manufacturing firms will need to look beyond their own economic viability and plan for the post-COVID-19 era.

This success story provides comprehensive insights into how Infiniti’s custom market intelligence solution helped a Canadian steel manufacturing industry client to centralize cash management, reassess business plans, build a resilient supply chain, and prepare for the post-COVID-19 era.

How can companies in the Canadian steel industry prepare for the rebound and ensure business continuity? Our market intelligence solutions can help clients in the steel industry to understand the change in volumes and values post the COVID-19 crisis. Request a FREE proposal.

Business Challenge

Our client, a Canadian steel manufacturing company, witnessed continued downward pressure on the product demand owing to the COVID-19 crisis. Also, the client faced cash-flow liquidity challenges and difficulties in managing debt obligations. Besides, the Canadian steel manufacturing industry client encountered continued weakening links in their supply chain as some of their vendors and suppliers faced operational challenges. Consequently, the client witnessed a decline in sales by 60% compared to previous months. This subsequently impacted the company’s profit margins. They wanted to revamp their traditional operating model, address technology gaps, and build business continuity strategies to succeed in the post-COVID-19 world. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solutions.

Other key objectives of the Canadian steel manufacturing industry client were:

  • Identify potential market risks and devise contingency plans in case of unexpected disruptions
  • Reengineer their supply chain and build a resilient supply chain for the future
  • Increase real-time visibility into every part of the supply chain
  • Rebuild demand forecasting and capacity models for developing resiliency in the face of future demand shocks

For a detailed evaluation of the impact of the coronavirus outbreak on your business operations, contact us here.

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