Brand Extension Strategy Improves an Auto Company's ROI by 17% | Infiniti Research

Co-creating a Brand Extension Strategy to Expand the Market Share of a Leading Auto Company

Co-creating a Brand Extension Strategy to Expand the Market Share of a Leading Auto Company

A brand extension strategy helps focus on successfully launching products and services in lateral market segments and categories. Adopting this approach to improve brand growth has its own benefits and risks, including the danger of alienating customers. However, it also enabled brands to capitalize on new opportunities to penetrate new markets and generate sticky revenue […]

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