Brand Assessment Study for an Electric Motor Manufacturer in the UK - Business Intelligence

Brand Assessment Study for an Electric Motor Manufacturer in the UK

competitive positioning

Brand Assessment Study for an Electric Motor Manufacturer in the UK

Business Challenge A leading motor manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its electric motors in the UK. Situation The client was interested in understanding the brand awareness, perception, and effectiveness of its marketing messages among potential customers and measure customer loyalty. Approach We conducted focus group discussions with […]

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