The steam turbine manufacturer was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...