Business Challenge
A leading auto components manufacturer wanted to gain an in-depth understanding of the strategies of competitors in the springs and stabilizer category.
Situation
The client wanted to understand the competitive landscape specific to the spring & stabilizers category and evaluate their performance specific to key parameters.
Approach
We conducted in-depth primary and secondary research to derive insights on the competitive landscape and map the performance of key competitors specific to critical performance parameters.
Impact
Based on our insights, the client implemented industry best practices specific to all major functions. They also got an idea of future plans of key competitors and were able to devise strategies to overcome potential threats.
