The client was able to make strategic decisions on products, technology and competitive landscape by obtaining real-time insights on new launches, changing specifications, launch dates and upgrade patterns.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...