Exploring Android Device Tracking: A Comprehensive Study

August 29, 2016
Business Challenge
A Fortune 500 technology company wanted to track the technology changes in the android device ecosystem on an on-going basis.
The key objective of this study was to gain on-going insights on the market landscape, technology trends and changes, new product launches, ne market entrants, changing device specifications and  features of devices running Android OS.
We designed a research framework to track, measure and benchmark performances using store/SKU level indicators and monitored multiple online information sources to gain insights about the latest trends and specification for mobile devices.
The client was able to make strategic decisions on products, technology and competitive landscape by obtaining real-time insights on new launches, changing specifications, launch dates and upgrade patterns.

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