Advertising Concept Effectiveness Assessment for an Automotive Brand - Business Intelligence

Advertising Concept Effectiveness Assessment for an Automotive Brand

Market Intelligence

Advertising Concept Effectiveness Assessment for an Automotive Brand

Business Challenge A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers. Situation The client wanted to understand customer’s perception about an automotive brand & its competitors and the naming/advertising themes followed by them and also to assess the effectiveness of their advertising campaign. Approach We developed an […]

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