Analyzing Customer Behavior and Understanding Purchasing Drivers and Barriers for a Food Industry Client with the Aid of a Customer Needs Analysis Engagement

Analyzing Customer Behavior and Understanding Purchasing Drivers and Barriers for a Food Industry Client with the Aid of a Customer Needs Analysis Engagement

Identifying Unmet Needs and Customer Perceptions  About the Client  For over 7 years, the client has been a leading firm in the food and beverage industry, serving customers throughout the Western United States and South America. Business Challenge: With rising competition, latest technological advancements, and changes in customer preferences, companies in the food industry need [...]

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