Marketing strategy 2:Product packaging
Many studies have concluded that when consumers are shopping in a retail setting without the motive of any particular purchase, the buying decision is highly driven by attractive packaging. Who can blame consumers for picking up an attractively packaged chocolate only to find out the taste doesnt live up to the expectation. So everything from logo design, use of elements, fonts, and packaging style to the material used will be analyzed by customers before making the decision. After all, consumers have a perception that what you see is what you get.
Marketing strategy 3: Blogging and influencer marketing
Marketing strategy and advertising work quite differently in the food and beverage industry. Instead of being influenced by advertising, people try out new food or drinks based on reviews, personal opinions, and recommendations. As a result, blogging and influencer marketing is vital for the food and beverage business to be recognized amongst the foodie community and gradually gain mass popularity. A single post by a food blogger on a particular food brand will generate thousands of impressions with impressive conversion rates.
For more insights on solutions and key offerings for the food and beverage industry – Request a brochure.
Marketing strategy 4: Digital presence
Intense competition in the food and beverage industry has made it difficult for niche food brands to fight for consumers attention. People usually search for a particular food or beverage before making the purchase, and it is crucial for brands to be present when they are making such decisions right from searching for information to finalizing the purchase. It is essential to list the business in online directories and review sites and apps such as Yelp, Zomato, OpenTable, Zagat, and Dine. Such listings not only build the brand reputation but also increase the brand visibility.
Marketing strategy 5:Social media marketing
Apart from each brand having a unique brand positioning marketing strategy and a USP, each brand has its unique personality. Social media is the best place to build on such a personality and connect with the consumers. Driving brand engagement via social media can build brand loyalty and drive sales. Brands such as Wendys, Burger King, Taco Bell, and Oreo are known for their witty ways of interacting with the customer. Apart from that, people also love sharing good experiences when it comes to food and beverages. A well-presented or well-packaged food has a high probability of being shared on an Instagram story or a Facebook post.
To know how we can help you, request a free proposal from our industry experts.
We help our clients make smarter decisions to achieve rapid business growth
Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.
Get in Touch
Insights
Introduction to PFAS Per- and polyfluorinated alkyl substances (PFAS) are a large family of over 9,000 human-made chemicals found in everyday items such as non-stick pans, grease-resistant pizza boxes, and waterproof clothing. These chemicals first appeared in the 1950s and are known for their persistence in the environment and in the human body, earning them […]
Read More
Introduction Gene editing, an advanced technique in molecular biology, allows scientists to modify, eliminate, or replace mutated genes at the DNA level. This field has experienced remarkable progress due to precision tools like CRISPR and TALENs, which act as molecular scalpels to perform targeted genetic modifications. Precision Tools and Technologies CRISPR-Cas9 is a standout among […]
Read More
What is the report about? Liquid filters are essential equipment used to separate suspended solids from a fluid stream, typically through a physical barrier called the filter medium. This process is crucial in various industries, particularly in the production of goods intended for human consumption such as beverages and drinking water. Market Segmentation The global […]
Read More
Nonwoven fabrics, traditionally used in wipes and medical textiles, now span a broader range of industries, including automotive, geotextiles, and architecture. Their adaptability makes them essential in air and liquid filtration, agriculture, and beyond. Sustainability and Eco-Friendliness Growing environmental consciousness drives the future of nonwoven fabrics. Sustainable innovations in sourcing and manufacturing integrate biodegradable and […]
Read More
Generative AI leverages algorithms to create content, ideas, and solutions traditionally reliant on human creativity. It trains models to learn patterns and generate new content, benefiting industries like banking, retail, and healthcare. Generative AI enhances creativity by crafting art, composing music, and writing stories, while AI tools assist content creators by automating tasks, suggesting ideas, […]
Read More
Written By: Vishesh Kumar Where has the pricing strategy model gone wrong and how to fix it? How much to charge for my product or service? What is going to be my strategy of pricing? Those are key questions staring at senior executives responsible for making decisions around the pricing model at any enterprise. In […]
Read More