Media monitoring

Surf the waves of social chatter and uncover hidden treasure troves of consumer insights.

Keeping tabs on customer and social trends is like hitting moving targets! But we can do it for all media, including social.

Check out: What’s swaying customer sentiment and brand perception across media channels?

Customers’ media consumption patterns are dramatically shifting. So, it is important to regularly quantify the hidden motivations driving customer sentiment and brand perception. With a combination of web and social media analytics tools, businesses can understand customers’ inclinations and tailor personalized experiences.

Sub services

  • Social Media Brand Tracking

    Keeping track of competitive marketing activity on social media, understanding effectiveness of your social media campaigns to assess the ROI. Harness AI-powered insights to predict trends, make data-driven decisions, and outpace market shifts. Our solution transforms vast social data into your strategic edge.

  • Crisis and Adverse Event Reporting

    Your early warning system for brand protection. Instantly detect potential threats, manage reputational risks, and orchestrate rapid responses. Our solution with help you turn crises into opportunities with real-time insights to guide your strategic action plans.

  • Customer Feedback and Sentiment Analysis

    Decode the voice of your customers at scale. Transform feedback into actionable insights, uncover hidden trends, and drive product excellence. With our media monitoring solution you can harness AI to turn every review into a strategic asset for your brand's evolution.

Why choose Infiniti?

  • To Each Client According to their Needs

    We understand that one shoe doesn’t fit all so we tightly configure solutions that map to specific client contexts. Therefore insights we generate are tailered specifically as per client needs.

  • Going Beyond What’s known so-far

    Our experts go beyond the call of duty and identify hidden patterns from the ocean of consumer feedback to uncover key business growth drivers. So leveraging our 20 years of research experience we deliver actionable insights to our clients and not just a data dump.

  • Data Security and rigorous quality control

    Backed by over 20 years of research experience, our media tracking solution implements a stringent quality check process with robust quality control: ensure accuracy, drive meaningful insights, and enhance engagement through data validation, tailored strategies, and ethical practices.

Insights

Related Capabilities

  • Market intelligence

    Uncover more ROI opportunities and expand your products and services to blue ocean markets. Intelligent data utilization can help you do that and lots more.

  • Customer intelligence

    Wonder what’s behind all those custom offerings wowing buyers with long-term and beneficial relationships? Explore curated customer data sets focused on the needs of specific businesses.

  • Competitor intelligence

    Indeed, markets are changing and more unpredictably than before. You need actionable information to navigate the waves of change and fight off rising competition.

  • Media monitoring

    Getting a pulse of your customer on social media is as easy as engaging a moving target! Check out our AI-integrated no-stress media monitoring.

  • Market research

    Don’t follow the gut when making critical business choices. As markets see erratic swings, decision makers are increasingly leaning on data-based insights from trusted sources.

  • Employee intelligence

    What if metrics on employee behavior, skills, aspirations, performance, and feedback were available to you on an intuitive dashboard? It’s here, already!