Food and beverages

Shaping innovative products must top the agenda

Consumers are increasingly vocal about healthier food options. Meanwhile, as competition stiffens, businesses must massively update their “cookbooks” based on consumer insights.

Businesses must explore the palette of possibilities in food innovation

The clamor for low-fat, lean protein, and whole grain foods is only growing louder, globally. Rising health consciousness among consumers and a growing preference for convenient shopping experiences is shaping the mid-to-long-term product mix plans of the food and beverages sector.

Our services

  • Food and Beverage Products

    By building consumer preferences, competitive intelligence, and market trends into the product realization process, we enable businesses to accelerate the creation of products that target consumers really want to buy.

  • Food Ingredients and Additives

    Emerging trends like the shift toward natural ingredients and compliance requirements around safer ingredient usage and reporting may have a far-reaching impact on business. We can help you gauge that.

  • Feed and Agribusiness

    Protein-rich and nutritive animal feed and plant-based foods is a world of opportunity, especially in emerging markets, waiting to be tapped. Connect to this window to sculpt new revenue streams.

Why choose Infiniti?

  • Expand brand reach with unparalleled consumer needs analysis

    Timely consumer data is absolutely crucial to long-term business success. With unmatched expertise in monitoring and measuring performance of food brands, we deliver finely honed insights to spur growth for clients.

  • Win over high-paying consumers with new product flavors

    Functional benefits and taste hold the key to the consumer’s heart in food and beverages. Leveraging our expertise, businesses are discovering sweet spot customers who precisely align with their products.

  • Put more math behind product marketing for extra mileage

    Drive business growth on the back of our highly customized and focused metrics around market trends as well as competitors’ positioning, R&D and product development activities, and overall marketing effectiveness.

Insights