Market research

Foster a culture of more data-driven decision making

Decisions based on gut feelings aren’t always right! Our metrics-based research empowers CXOs, so they can stay on course even in highly uncertain markets.

Move to evidence-based market research: It’s (past) time!

"Without data, you're just another person with an opinion.” Opinions are seldom based on facts. So, never let such instincts get the best of your decision making. What businesses need is a clearer grasp of the market based on incontestable metrics.

Sub services

  • Market Sizing

    Company A is prioritizing product X over Y, whereas it should be the other way round! Market sizing could have helped by enabling the business to gauge the products’ market potential.

  • Industry Best Practices Assessment

    To keep their hard-won laurels, even the best-rated businesses must consistently raise the bar. Our industry best practice assessment aims to weigh up business processes and find room for improvement.

  • M&A Support

    Asset consolidation is never a no-sweat route to rapid growth. Businesses need historical and predictive data to structure the deal and steer around tax, compliance, and other teething issues.

  • Qualitative and Quantitative Research

    Barebones market metrics need to be fleshed out with narratives around buyer preferences. Else, we’ll miss half the story of “customer experience.” Hence, our research approach blends qualitative and quantitative methods.

  • Product Research and Revenue Estimations

    Validating a new product concept? It’s a tough call. Help is here. Our solutions help script successful product launches and weigh in product development challenges while there’s still time available.

  • Market Trends Analysis

    Businesses are having to dance to customers’ changing tunes, and indeed they can without going crazy. Curated market trends can keep CXOs on their feet and constantly on guard.

  • Risk Assessment

    Not taking any risk is the biggest risk any CXO can take! Since entrepreneurship is all about risks and more importantly about managing them. We help businesses in 50+ industries manage their risk horizon.

Why choose Infiniti?

  • Bespoke Market Research Informed by in-depth Understanding

    Our tailored market research solutions take in the perspectives of multiple stakeholders, including customers, suppliers, competitors, and more to ensure our clientele benefits from all-round perspectives of the market.

  • Walking the Talk on Transformational Insights

    Leveraging cutting-edge tools, our experts slice and dice data from across the industry spectrum, so C-suites get the insights they need to make decisions that make a real difference to bottom lines.

  • Simplified Ideation and New Product Development

    With our premium market research services, businesses have succeeded in thinking up whole new products that address wants and desires that they never thought existed in the first place!

Insights

Related Capabilities

  • Market intelligence

    Uncover more ROI opportunities and expand your products and services to blue ocean markets. Intelligent data utilization can help you do that and lots more.

  • Customer intelligence

    Wonder what’s behind all those custom offerings wowing buyers with long-term and beneficial relationships? Explore curated customer data sets focused on the needs of specific businesses.

  • Competitor intelligence

    Indeed, markets are changing and more unpredictably than before. You need actionable information to navigate the waves of change and fight off rising competition.

  • Media monitoring

    Getting a pulse of your customer on social media is as easy as engaging a moving target! Check out our AI-integrated no-stress media monitoring.

  • Market research

    Don’t follow the gut when making critical business choices. As markets see erratic swings, decision makers are increasingly leaning on data-based insights from trusted sources.

  • Employee intelligence

    What if metrics on employee behavior, skills, aspirations, performance, and feedback were available to you on an intuitive dashboard? It’s here, already!