Packaging

Looking and thinking beyond the plastic conundrum

By optimizing R&D costs and raw material availability, businesses are already reaching critical mass in eco-friendly packaging materials. Aiding these efforts is granular packaging market intelligence!

Packaging industry gets its sustainability issues worked out

The e-commerce industry is reporting robust growth while there is remarkable dynamism in the food, beverages, and pharmaceutical sectors. These developments bode well for the packaging industry. However, in view of growing climate change concerns, businesses know they must first lead the charge for sustainable packaging.

Our services

  • Healthcare and Medical Packaging

    Leverage incisive market intelligence solutions specifically focused on packaging industry to gain deeper insights into buying preferences across channels like dedicated online platforms and direct sales.

  • Food and Beverage Packaging

    With on-the-go, eco-friendly, and aesthetic packaging, brands can minimize contamination, enhance differentiation, benefit customers and, importantly, benefit the environment. Apart from all that, our solution covers product launch strategies as well.

  • Consumer Goods Packaging

    Our packaging center of excellence explores underlying phenomena driving customer choices in packaging (e.g., convenience, sustainability, cost) to derive practical insights, and these feed into R&D plans of businesses.

Why choose Infiniti?

  • Prioritize specific markets for more effective targeting

    Determine which market segments demonstrate stronger emotional connections with your product benefits and draw up mid-to-long-term plans to win over customers and retain them over the longer term.

  • Make a deep dive into what the customer wants from the brand

    Our experts run products and their addressable markets under the scanner to understand how well the value proposition aligns with ever-rising customer expectations.

  • Settle for nothing less than optimal price points for products

    Working out the mathematical value consumers place on new products is quite a challenge. Our pricing tools will help you determine the right price points, which have a profound effect on the brand perception of customers.

Insights