Our Approach
The experts at Infiniti Research followed a four-phased approach that involved:
Market opportunity analysisto gain insights into the current market scenario of the US electric vehicle market.
Competitive intelligence engagementto analyze the top companies in the US electric vehicle market. This phase of the engagement also involved analyzing competitors product offerings, capabilities, marketing initiatives, and capital investment.
Customer intelligenceengagement to understand the factors that influence customers’ buying decisions and assess their demands to better align products to their needs.
Market entry strategyto understand barriers to market entry and identify the best route to enter the US electric vehicle market.
Technology assessmentto identify cost-effective technologies in the US electric vehicle market.
Results Obtained
The insights obtained from Infinitis market intelligence engagement helped the client to thoroughly analyze the US market changes and industry developments. Also, the client was able to consistently predict product demand or price movements.
Besides, by gathering competitive insights, the client was able to understand how the top companies in the market tackled the rising industry challenges and managed to adapt to price fluctuations.
The client was also able to identify the cost-effective technologies and processes undertaken by their competitors to enhance product efficiency. The client also chose to partner with a third-party service provider to limit the costs and risks associated with setting up a new service station in the US. The client was able to successfully establish their operations in the US electric vehicle market.
Within two years of entering the client was able to exceed their sales expectation and increase profit margins by 29%.
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