Market Situation Analysis Helped a Factory Automation Solutions Provider Tackle the Impact of COVID-19 and Cater to the Growing Customer Demands
The rise of IIoT applications, digital twins, and the growing popularity of advanced technologies like AI and AR are propelling the demand for industrial automation across sectors. Being one of the worst-hit industries, companies in the industrial automation market space are looking to implement new strategies and build innovative applications with a market situation analysis to mitigate the impact of COVID-19 and cater to the growing demand from various industry segments.
Amid these challenges, businesses in the industrial automation market are witnessing cutthroat competition due to several new players entering the market. With the demand for industrial-grade products increasing across sectors, a high requirement for factory automation to help mass produce commodities is being felt worldwide. This has caused a spike in new players entering the industrial automation market, which is expected to increase competitiveness making it more challenging for businesses to thrive.
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The client is a leading industrial
control and factory automation solutions provider based out of Italy. The clients innovative solution offerings
empower manufacturers across industries to improve business performance and
drive growth while also reducing environmental impact. To thrive amid the growing competition,
the client was looking to develop a product differentiation strategy and offer services
that drive functional transformation and commercial value to gain an edge in
the global marketplace. The growing demand for advanced production capabilities across sectors has impacted the global industrial automation market. In such a scenario, focusing on services and products that drive digital transformation and commercial excellence is expected to be a key growth strategy for those looking to gain an edge in this sector. The client approached Infiniti
Research seeking to leverage our market research expertise to conduct market
situation analysis and gain a detailed understanding of its position with
respect to that of its competitors. Conducting a detailed market situation analysis
was crucial for the client to understand competitive forces and devise effective
product differentiation strategies. Our market situation analysis studies provide you with a detailed map to help you make smarter choices as you execute your product and market development plans. Submit a free proposal request to know more about market situation analysis. Our holistic approach to market situation analysis includes research and analysis of target markets, competitors, business challenges, and competitive differentiators to help our clients gain a clear and in-depth understanding of the marketplace. A dedicated market situation analysis team with experience in meeting the various needs of global industrial automation companies was assigned to help the client understand the overall market, competitors business structure, and buying behavior of users. We followed a blended four-pronged approach to address the client’s business requirements, comprising comparative market analysis and market situation analysis. The focus of the first phase revolved around conducting an in-depth customer analysis study. This shed light on the demographics, market trends, consumer needs, and purchase intent. The second phase focused on examining key competitors’ products and their ability to cater to the customers’ existing needs. By adopting this method, the client gained insights into competitors’ offerings, product strategies, and the impact of these products and their benefits. The research conducted in this phase helped identify core competitors, theirproduct positioning strategies, their strengths, and their weaknesses. SWOT analysis was conducted to scan the internal and external factors impacting the clients business growth. This helped identify the clients strengths, weaknesses and also helped find new opportunities and threats for success. Our market research experts also
carried out primary and secondary research to obtain, organize, and analyze
relevant market data from various sources. Towards the completion of this
research project and by the end of the sixth week, the client was able to gain
an in-depth understanding of customer segments, market size, and the
competitive landscape of the global factory automation solutions market. Unaware of the business benefits of market situation analysis? Request more information, and well put you in direct contact with one of our market research experts. Our comprehensive four-pronged approach to market situation analysis helped the client analyze factors impacting the market growth, customer needs, and current position. These insights proved crucial in devising effective product differentiation strategies to drive market growth and gauge factors impacting their business. The insights gained from this market situation analysisengagement also helped the client to: Request a free brochure to learn more about our services and their benefits for your business. With over 17 years of experience in offering custom market research services, Infiniti today has outranked its global competitors to become a well-known name in the industry. Our multi-disciplinary teams comprise experienced market researchers and data analysts who have helped our clients carve a niche for themselves across industries. Our custom market research services cover Market Intelligence, Market Situation Analysis, Market Entry Research, Competitive Benchmarking, Competitive Pricing, Market Scanning & Monitoring, Competitive Intelligence & Benchmarking, and Demand Management that are proven to be effective in addressing various challenges faced by businesses across geographies. Whether you require a quick one-on-one consultation or in-depth insights tailored to your market-specific needs, we are here to help.Get in touch with our market situation analysis experts to get started on your business transformation journey. Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement. Introduction to PFAS Per- and polyfluorinated alkyl substances (PFAS) are a large family of over 9,000 human-made chemicals found in everyday items such as non-stick pans, grease-resistant pizza boxes, and waterproof clothing. These chemicals first appeared in the 1950s and are known for their persistence in the environment and in the human body, earning them […] Introduction Gene editing, an advanced technique in molecular biology, allows scientists to modify, eliminate, or replace mutated genes at the DNA level. This field has experienced remarkable progress due to precision tools like CRISPR and TALENs, which act as molecular scalpels to perform targeted genetic modifications. Precision Tools and Technologies CRISPR-Cas9 is a standout among […] What is the report about? Liquid filters are essential equipment used to separate suspended solids from a fluid stream, typically through a physical barrier called the filter medium. This process is crucial in various industries, particularly in the production of goods intended for human consumption such as beverages and drinking water. Market Segmentation The global […] Nonwoven fabrics, traditionally used in wipes and medical textiles, now span a broader range of industries, including automotive, geotextiles, and architecture. Their adaptability makes them essential in air and liquid filtration, agriculture, and beyond. Sustainability and Eco-Friendliness Growing environmental consciousness drives the future of nonwoven fabrics. Sustainable innovations in sourcing and manufacturing integrate biodegradable and […] Generative AI leverages algorithms to create content, ideas, and solutions traditionally reliant on human creativity. It trains models to learn patterns and generate new content, benefiting industries like banking, retail, and healthcare. Generative AI enhances creativity by crafting art, composing music, and writing stories, while AI tools assist content creators by automating tasks, suggesting ideas, […] Written By: Vishesh Kumar Where has the pricing strategy model gone wrong and how to fix it? How much to charge for my product or service? What is going to be my strategy of pricing? Those are key questions staring at senior executives responsible for making decisions around the pricing model at any enterprise. In […]Business Challenge
Market Situation Analysis: Our Approach
Customer Analysis
Comparative Market Analysis
Competitive Analysis
Market Scanning
Business Outcome
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